It is a specialized photography service that caters to the corporate advertisers and franchise owners. It deals with marketing and selling anything anywhere over the globe by any means possible. Whereas commercial photography uses pictures of buildings, artifacts, and landscapes to be used in retail and wholesale sectors, advertising photoshoots have a broader approach. It deals with concepts, ideas,and even lifestyle hacks. Advertising photographers have greater freedom to use their creative expertise and get to focus on the marketing, layout, management & sales trends of the specific product/service. It not only involves taking snaps but selling and managing ideas as well.
Corporate photoshoot is one of the most commonly required service in today’s fast paced world. The main objective of corporate photography is to promote one’s brand or product. Some of the business use corporate photoshoot for corporate conference, high profile meetings, business parties so that they can document and include it into their newsletters or yearly reports. It is therefore very much important for a photographer to know the basics and to show the creative keeping the mind the client’s business. With the help of good corporate photoshoot skills a brand or product can achieve huge success.
Fashion photography is one of the most elite genres of photography in modern times. Although it centers around an exhibition of clothing items or apparel accessories, it has a certain aesthetic value of its own. Ever since the early days of photography, fashion has been a central figure regarding pictures on printed magazines or art exhibitions. Printing behemoths like Vogue, Elle, and Vanity Fair have contributed to its elation into a modern art where both the model and the fashion item personify the inspiration of the photographers. Exotic photoshoot locations and accessories lead to the enhancement of style, beauty, grace, and Panache.
When you finally make that decision to spend the rest your life with your beloved, every moment from then becomes a special journey for you both. Putting the wedding ceremony aside, the preparations for the magical day are themselves very special and worth remembering. Capture these emotions of ecstasy and happiness before the ceremony with a pre-wedding photographic session. In times to come, these will make the photo album look even more special someday when you share it with your young ones. It may be an couple outdoor photoshoot or a B&W romantic solo of your (future) better half; pre-wedding photography speaks for itself
In these day and age, advertisement speaks for a product more than the quality of the item itself. The public is introduced to any goods/services through electronic and print media. Whatever the nature of the item maybe, a picture speaks volume for it instead of a hundred word. No wonder the corporate honchos spend millions on advertising, especially on product photoshoots. Presence of a famous celebrity in the advertisement background garners mass acclaim whereas the quality of the photoshoot presentation appeal to a specific intellectual class. This kind of photography not only calls for sophisticated camera gadgets but photographic talent and creative personas.
Wedding photography is a specialized photography session which captures the essence of a wedding in reels. Stated otherwise, wedding photography is a reminder of the beginning of a wedding which culminates in a happy marriage. It is very important to select a proper photographer who can record the entire proceedings in the most efficient of manners. Portraits, rituals, the wedding venue, guests- everything must go into the photo albums. Given that it requires a certain finesse and technical creativity, the photographer must carry suitable camera and related photography equipment with him all the time.
Interior Lifestyle Photography
When it comes to Interior Lifestyle Photography, the eye of the photographer and angle of the shot determine the end product of this kind of photoshoots. I.L.P is a special branch of lifestyle photography where the preferable mood, client demand, natural light, and the photographer’s style will be ultimate factor. It relies on the skill and talent of the photographer rather than only on elegant gadgets. It deals with the subject in accordance with the background and many (if not most) shoots will focus on the décor than the people, so choice of subject composition is very crucial.
Portfolios represent the best works of a professional while portfolio photography brings out the best attributes of a person on a camera screen.Portfolio photoshoots deal with full-length portraits or headshots of a person, especially aspiring professionals in entertainment/fashion industry. Pictures will display a unifying theme or style taken through a specific medium, showcasing the versatility of the photographer and subject, in their respective fields, at the same time. A modeling portfolio (most common type) can prove to be the most effective marketing tool for a model to approach their clientele, so it is also regarded as ‘first-impression photography.
Any event photoshoot can be counted as functional photography. It may be a birthday party, name ceremony, a party, a corporate gathering, or a simple friends’ reuniting after a long time. In this sort of photoshoots, the ambient light and the photographer’s. People skills come into play. It is not just point-and-shoot photography as opposed to what many believe but a very subtle art with emphasis on the surroundings and people.
Retouching is just as important as the actual photoshoot because the imagery is for the clientele to buy and not personal keeping. The rules of retouching are different for every genre such as advertising, beauty, fashion etc. Each look will call for different lighting as well as a different approach to cleansing the image.The important detailing parameters include cleaning of background, correcting distractions, object removal, lighting effects, creating textures, skin retouching, advanced image colouring and some more. Delve into technical details like how the image was lit and what were the actual camera angles. Feel free to experiment and find out a distinct approach.
A clipping path or ‘deep etch’ is a photo-editing tool which is used to cut out a 2D image from a particular image background. Any object inside the path (marking) will be included in the feature whereas the rest of the background outside the path will be omitted. It is a vector-shape designed path which is traced over the top of a photograph- in other words, it is a highly-sophisticated photo cropping feature. Images are clipped to isolate them from their background and used elsewhere to get the desired effect. Edges remain sharp and any shadow from the original photograph is expunged.
Any mode of product retouching is a part of e-commerce strategies to promote online trading. People opt for buying stuff online nowadays and obviously the look of the items should appeal to them. It is involved with the adding of new details and special editing of an image thus making it appear more lucrative to customers. To bring out perfection, photographers use different software tools and focus on several determining factors such as colour, shape, and texture of the article. It has several uses in photographic realms of food, advertising, fashion, street photography, and anything related to buying/selling.
Jewelry retouching is nothing but detailing and fine editing of jewelry photographs to make them look more alluring to potential customers. It is one of the highest forms of commercial photoediting cum retouching. The jewels and stones are made to look bright, deep-coloured, and flawless by using light correction, removing spots/scratches. Some of the most important retouching services include colour correction, an absence of zits & spots on the item(s), clear background, adjusting contrasts and shadows of the item(s), and providing additional glitter to the pics. It utilizes highly-sophisticated cameras along with further advanced gadgets to produce the desired net result.
Colour correction is perhaps the most basic and important feature in terms of photo editing services. Adjusting shadows, tones, contrast, white balance and other colour settings is an integral part of photography. The full potential of photos can be unleashed by (arguably the only) means of smart colour correction and enhancement.
Monique / Garment Editing
Apparel editing may be achieved in 3 settings: flat, on a hanger or mannequin or on a fashion model. The biggest concerns while shooting clothes are their shape and cleanup. Images do not always (almost never) come perfect and have to be edited/ retouched to give their desired look. Garment retouching may include any one of light, medium, or heavy categories. Outdoor fabrics tend to have a natural albeit raw look whereas fashion apparel meant for the elite clientele demand an elegant, glamorous. This is when the services of a garment editing feature are called for.
Restoration and colorize
This is a specialized technical approach to bring back the original state of a portrait or any kind of photographs. Watching an old B&W family snap coming alive with colours have quite a sentimental value. Recreating the period when the original photograph was taken has become an important branch of photographic editing services- be it for public or private purposes. It is also important to use these techniques to restore badly faded photographs to give them a proper form by means of colourizing. Since the entire operation is conducted digitally, the original remains unharmed.
Colour Variant Editing
This is a sophisticated modification of colour correction where a new colour variant or variety can be added to an existing line of coloured products/items. This service is typically used for commercial purposes when a large number of colours are up for display but the entire range of colours could not be photographed due to lack of time. specialized software features will add the desired colour to the required palette, saving valuable time for the client as well as the photographer. This is not only a time-saving approach but has been proved to ensure a positive feedback from customers & clientele alike.
It provides photographers with the scope and opportunity of delivering the most innovative and skillful blend of photographic art and technical craft. These are made up of 2 or more photographs that have been blended into one. digitally composite images look like a collage. To illustrate this theory you may consider a women’s hair transformed to look like tree branches overhead. Ever since the advent of digital photography and digital editing, the process has become severely less complicated and seen almost everywhere. Depending on the expertise of the photographer, a composite may look very real to a completely surreal image(s).
Wedding and Events
Wedding events are nowadays customarily accompanied by photography. It includes portraits of guest, separate images of the bride & groom, the venue, and the wedding rituals/services. To make the occasion look special, features like photo retouching, contrast, colour correction come into effect. The original colours of outfits and environment have to be perfectly calibrated with special screens. Bring several people into one picture and make it look like it was taken as a single click. The most subtle details like spots, acne marks, scratches, and even stray hair can mar a perfect photo. Save the day with photo retouching and colour correcting.
Online / Offline Editing
We are your boon companion to provide you the best online and offline editing.Offline editing is a phase where we transcode your raw footage to have a lower resolution. They are very common in TV and other media projects. Offline edition is a rough draft by editing a low quality footage so that the main editor gets the idea of actual cut. offline edition also create an edit decision list ( EDL). Online edition is the final cut with high quality footage. Through online edition reconstruct the final cut created by offline editors.
Visual Effect & Motion Services
We offer a wide range of creative solutions including visual effects and animation. The visual effect created by our team with the existing footage with computer generated imagination gives you a realistic unforgettable orientation. Photorealistic representations of your product inspires your customers. We include environmental effects such as snow, fire, smoke and lighting. We take your animation, motion graphics and visual FX to the next level. Our services help you tell the story and enhance the existing video footage. Our talented animators, graphic artist use our best high quality technology software and hardware to bring life to your video.’
Our experience in colour grading make a difference. We add style and feel to your video. Colour grading in an art to create an emotional feel to your film. Our colour grading skill is not only colour correction but it is also a skill that takes it to the next level of creation.
We enrich your film with richness, depth and warmth which is at your fingertip with our effort. We create magic with consistent colour to bring a balance to the complete project. We put light and a unique look to attract viewers eye to a focal point.
Digital Intermediate (Di) Services
Years ago, the film industry concluded that “digital intermediate” is a phase between capturing the image on the film and delivering the finally processed images for theatrical exhibition. The whole process undergoes from scanning a film, the files are sent to editorial and VFX departments and after the process completes the material is reconfirmed.The process consists of editing and effects and also colour correction.
Our team colourist perform the best in the industry. We enhance the colour to produce a rich and more aesthetically perfect outlook. We offer an affordable services and other services to both new and old films.
HD to 2k & 4k Format
We help you to enjoy the upgraded 4k ultra-premium high-definition videos. We not only provide you clarity and detail of HD but also new high resolution format known as 4k with lots of pixels. 4k format provide enough pixels to fill four full HD with four times the amount of pixels.
We also provide a fast and effective way to create DCP( Digital Cinema Package). We create DCP using HD file the format can store colour information. Our editors provide an excellent quality lower budget production. In such a way the workflow works wonderfully perfect for you.
A Digital Cinema Package (DCP) is a high quality broadcasting format.We are the premier provider of projection of film and digital deliverables. We blended with DCP evolve a unique angle to the independent filmmakers. We are aware of the technology and financial challenges faced by the producers, directors of cinematographers. Hence we offer the best quality to our clientele and provide them one-on-one attention and solution. We provide cost effective quality oriented colour space conversion and can supply Dolby encoding as well. Our DCP is the prime factor among cinema operators in the region, film festival and theatres.
Upscaling from SD to HD
To cope up with the increasing demand of high definition (HD), we are continuously putting efforts together to up scaling the content. We establish ourselves to be an excellent service provider to preserve the footage in the best possible future proof format. We are always updating ourselves to the latest technology and subsequently frames to extract exact details which are not available in the current frame. Our SD pictures are converted to crystal clean and stunningly crisp output. We use ultra-model technology to fix shaky and dizzy videos easily. Our team adapted anti-shake technology to sustain ourselves as a pioneer in this competitive industry.
We approach wedding videography differently than others in the industry. Our team has shot a number of Indian wedding irrespective of caste, religions and regions from Hindu to Muslim to Punjabi and Gujarati and many more. We begin our package from beginning- pre- wedding and wedding festival; like we start from Mehendi and Aashirbad wedding festivals and ends in vidai.
We are proud to have our world standard Digital Cinema package exhibiting world class standard. We maintain each festival senti ment and respect, the cultural heritage with its colourful exhibition through our world class DCP and ends in heavy heart and high satisfaction.
Digital Film Restoration
We hold a prime mastermind in the technology of digital film restoration. The evergreen bygone golden classic era of Indian film industry is at stake. Due to aging the picture quality undergoes immense deterioration with scratches, grains, dust, dirt and other marks. We protect our clients’ assets against all such threats. Our video conversion team offers a high quality restoration using world class technology.
The advanced interactive software and hardware with experienced professionals ensure an easy to use interface. The restoration filters optimize the workflow with unique perfection in the digital restoration process.
We offer you the best range high quality video editing services to produce a unique featured professional video. With the team technological skills our company is growing with leaps and bounds. We are successfully overcoming the challenges of corporate needs, short and documentary film producers, ad and news agencies. We are also focused towards the individual needs like wedding, birthday and any other auspicious occasions and celebrations.
Our teams are consistently working to provide you the best eye-catchy effects and images according to the client’s requirement. We promise to deliver on time and build a loving story around you with wonderful creative thinking, planning and patience. We believe in our effort which brings your success.